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If you are not confused already with the number of analytics/BI/AI tools promising 'best contextually relevant information' , here's one more!
We feel your pain so, we will keep it simple - In MetaFore, we do not stop at getting you the best information - our true goal is to give you the best answers.
The difference is that to run your function/business, you need not just answers to who, what, where and when, but also how, why and therefore what should you do.
In short, what you need is not just a next generation BI tool, but a truly intelligent machine that responds to you think Dogbert the analyst, not Carol the receptionist.
Let’s play out a Scenario. You are a consumer tech company manufacturing and selling X. For you to make better decisions for your organisation, the key would be to understand your customers' journeys in their entirety, with all the complexity of today's multi-channel world.
So lets talk about customer Sam who wants to buy a Laptop. Let us see his "journey" to purchase a laptop.
This means that to influence Sam, you have really got to understand his particular journey as opposed to his neighbour Bill's
Now this would still work if your target customer base neatly falls into 3 or 4 segments. Unfortunately, what the 21st century has shown us is that Sam could very well be a segment of one!
So if you do not want to miss Sam, or Bill, or Sam's friend Spencer over in the next county, you need to evolve to something like this.